Are you a Technician or an Entrepreneur?
We’ve been friends for a little while here right…
Can we have a really open and direct conversation?
There’s a consistent mistake or trap Founders fall into you need to know about.
They think they’re entrepreneurs and read books about being entrepreneurs - whilst they are actually still operating like technicians.
According to Michael Gerber, author of the #1 business book E-Myth, the core difference between the Entrepreneur and the Technician is that the Entrepreneur owns an Enterprise and the Technician owns a job.
Even if it’s a high-paying job, the premise is that you earn in a ratio 1:1 where every hour of time/energy invested into the machine of your business, delivers a wage back to you.
Well back to you eventually, after all the other costs have come out.
(Even more damned is the technician, who is not getting paid adequately by the business they are giving 15 hours a day of their lives to!)
The problem with being a technician is that if you were to disappear for months on end, earnings would begin to drop - and for some, stop all together.
Your ‘business’ is really then just a glorified job, where to keep getting paid you need to keep pouring in time.
Almost every start-up is run by a technician or a series of technicians to begin with.
That’s totally normal for the first year or even a few years.
But the logic goes that as soon as you have confirmation that market needs and is willing to pay for your services and products, your job is to switch from wearing the technician hat (or hats, really) - where you are the doer responsible for all business functions - to the entrepreneur’s hat - where your job is to lead the doers responsible for all business functions.
As an entrepreneur you own a system that can be run by people - other than you.
As a technician however you are still living under the delusion that “no one else” but you can do it.
To be frank, you’re allowing your ego to determine your freedom.
The Technician Trap is responsible for burning out more Founders and killing more start-ups than anything else in business.
“Most entrepreneurs fail because they are working IN their business not ON their business” - Michael Gerber.
If you want your business to grow,
If you want your freedom back,
If you want your health back,
You have to learn how break free of the idea that ‘only you’ can do this, and embrace your #1 job as a Founder:
To get out of the damn way.
Set something in motion; hire people smart enough to take it further and then get out of the way.
Or at least that’s what business greats like Peter Drucker, Michael Gerber, Robert Kiyosaki and Sam Wyly say…
Because you’re too bloody smart to be stuck working this hard.
It’s time to half the amount of hats you wear,
Wave goodbye to the chaos of your start-up years &
Embrace the next stage of your development…
Leadership.
You’re a natural problem solver and innovator and you shine brightest when you work to those strengths!
It’s time to reconnect to why you started this in the first place, to tap back into the big kick-ass vision you have for your business and your life, and get out of the weeds.
It’s time to step back into your genius zone and let your brilliance flow, like it was always meant to.
Are you ready?
x
Sophia & Zoi
Co-Founders EM